I'm a Los Angeles mom and marketer who is forever touched by all the magic that adopting a daughter from Ethiopia brings. I have come to understand global responsibility in a new way. Not everyone dedicates their lives to the hungry, the homeless or sick but people can contribute to good by conscious consumption by supporting companies that give back. I want to "shine on" these products/content/services/events. I want companies to understand that we collectively care and we are creating a conscience community around consumption. Please join me in making the world shine on.
Creative Capitalism is a term popularized by Bill Gates. The ideology calls for a new form of capitalism that works both to generate profits and solve the world’s inequities, using market forces to better address the needs of the poor.