Project Zambi is a global initiative of the Hasbro Children's Fund, dedicated to raising awareness of the estimated 15 million African children who have been orphaned by the AIDS epidemic. To help bring PROJECT ZAMBI to life, Hasbro has introduced a new special edition FURREAL FRIENDS ZAMBI THE BABY ELEPHANT toy (Retail Price: $49.99/Fall 09) which is available this fall in Australia, Canada, Germany, France, Spain, the United Kingdom and the United States, and features soft and cuddly ears and feet that are covered in a special fabric pattern designed by boys and girls from one of the African communities dedicated to caring for children orphaned by AIDS. Hasbro has committed to donate 50 percent of the net profits from ZAMBI THE BABY ELEPHANT -- a minimum of $500,000 (in U.S. dollars) -- to the PROJECT ZAMBI Fund.
Tuesday, October 13, 2009
This cause is particularly close to my heart since my daughter was born in Ethiopia. I am forever touched by this great continent and love to see companies doing their part to support improvement in Africa. Consider making this a special gift for a child in your life.