I live in Los Angeles. I've worked in movie marketing for 10 years. I have participated in excessive spending and nonsense. I've enjoyed it.
And then, I journeyed through the magical world of international adoption and I understood global responsibility in a new way. Not everyone dedicates their lives to the hungry or homeless or sick but people can contribute to good by conscious consumption. There are tons of companies that have dedicated initiatives to giving back.
I want to "shine on" these products/content/services/events. I want companies to understand that we collectively care. That we all share a part in making the world shine on.